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Archive for August, 2010

Seven Tips For Killer SEO

As one of the cornerstones of internet marketing search engine optimisation or SEO is an important component in ensuring a sites success and longevity. Certainly SEO is becoming increasingly popular and wellrecognised as a legitimate marketing technique especially with more and more businesses moving online or at the very least setting up websites as a compliment to their existing marketing channels.

Of course having a website is the just the starting point for effectively marketing yourself or your business online. Other factors such as usability also play a role but that is perhaps a topic for another day.

When it comes to doityourself SEO theres really no shortage of advice available on the best way to optimise for search. There are a plethora of blogs and websites dedicated to internet marketing related issues some of which provide useful and concise advice and others that dont.

At the end of the day there really is no substitute for experience and so Ive compiled a list of seven top tips for killer SEO.

1. Benchmarking

The online landscape is forever changing. For this reason its important to be aware what is happening on your competitors websites not just in terms of rankings but in terms of where they position themselves in the market.

Also benchmarking yourself allows you to accurately assess the relative successes of your own internet marketing efforts.

2. Unique MetaData

You should create unique metadata for each page on your website. The title tag is perhaps the most important and should contain keywords that describe the page.

The description and keyword metadata do not appear to play an important role in most major search engines algorithms however they are a good place to present your proposition clearly.

The meta description tag for example is what is displayed as the page description on many search engine results pages. This is why its important that these are well written in a way that will encourage clickthroughs. Once again use keywords that relate to the page.

3. Content

Content and content structure is very important in SEO. Content should be unique and not duplicated anywhere else on the internet. Your content strategy should be based on a carefully researched keyword strategy.

Content writers should also ideally understand some SEO basics such as keyword usage and from an accessibility point of view how to write for the web.

4. Internal and External Linking Structures

Linking is an important part of the way search engines determine relevance and subsequently rankings.

Its important to have quality inbound links from relevant sources. These links should not only be to your homepage either but rather deep links to relevant pages in the site. Avoid linkfarms and gratuitous link exchanges as these offer no value.

Internal linking in your site shows search engines what pages are important and can also give an indication what your site is about. In this regard its also useful to consider your directory structure carefully how you group and link content says a lot to search engines about your authority on a topic and this influences rankings.

Remember to use proper anchor text to link pages. This anchor text should contain keywords that describe the pages to which they are linking. Click here and read more are a waste of valuable online realestate.

5. Semantic URLs

Avoid using URLs that are overly long or contain masses of variables. Its far better to use static URLs which contain keywords. Also as mentioned above its a good idea to think carefully about your directory structure.

For example if you sell blue widgets rather than having a URL like yoursite.com/ prod=2/id=123 use something like yoursite.com/widgets/blue_widgets instead. This can be achieved by using modrewrites.

6. Images Instead of Text for Headings

Many sites use images as their headings. Search engine robots can not read text in images and can therefore not see your heading which is some of the most important text on the page! if its in a picture.

Its much better to use proper heading tags in your markup and to style the headings using stylesheets.

7. Add a Sitemap

Googles search master guidelines specify that each page on your site should be linked to from at least one static anchor text link. One way to ensure that this best practise is adhered to is to create an HTML sitemap and link to it from your sites footer.

Remember to use proper anchor text for the link text and to arrange the links in a logical taxonomy. You should also use full URLs i.e. http://www.yoursite.com/directory.html.

About the writer:  AlterSage is a specialist Internet marketing consultancy based in South Africa servicing clients both locally and abroad. The wide range of customised Internet marketing services offered include search engine optimisation pay per click campaign management mobile marketing affiliate marketing and online reputation management among others.

Some Useful Tips To Get People To Read Your Content

The reason we all write blogs and content for our websites is because we have something that we feel is important to say and we want to get that message out to the public and to our potential consumers for help visit www.feedreaderlinks.com. Unfortunately as my boss has pointed out in one of his posts that only 16 of people actually read blog posts and the rest of we simply scan them for pertinent information. I have to be honest as a reader and a writer I found this to be a shocking number and had a bit of a hard time accepting it. But as Jeff explained to me most of us are thrown so much information in one day that we simply dont have enough time to read it all.

I think thats only part of the reason though. Truthfully? There are a lot of badly written boring posts and articles floating around on the web and most of us cant be bothered to read them to get the information we need out of it. But the good news is that I do believe if something is truly well written or entertaining that people will read it. Therefore in order to get our message across we have to make our writing more appealing to our readership. Fortunately these few simple copywriting tips can be used to help you tighten your writing and reach further than that 16 percent.

1. Plan Ahead

Listen if you dont know where youre going with your writing than your readers dont stand a chance. Before you sit down and put fingers to keyboard think about what you want to say and what the logical flow of your thoughts should be. Your writing should be orderly and have direction for help visit www.instantblogandping.com. If youre looking for a great starting place try this simple adage: Tell people what youre going to tell them tell them and then tell them what youve told them. Itll help lend focus to your thoughts.

2. Know your Audience

It seems like common sense but youd be surprised. For example if you know that your travel site appeals to young urban professionals writing a blog post about retirement travel is probably not going to go over well. Think about your idea and spin it: Maybe your blog post could be about where to send your retired parents on vacation. Find a way to make your new product or service appeal to your existing audience.

3. The K.I.S.S. Principle

In other words ndash; Keep it Simple Stupid Hey dont blame me I didnt invent the acronym. Did you know that most newspapers write their stories for a grade seven education level? Writing for the web shouldnt be any different. And while its great that you have a PhD in entomology but if your readers dont know youre talking about bugs you arent going to get your points across.

4. N.M.A.P. No more acronyms please

Given the previous entry this one is a little ironic. But heres the thing. Just because you know what youre talking about when you mention a BOGOFF Buy One Get One For Free or Eamp; OE Errors amp; Omissions Excepted; doesnt mean that the people reading your blog do. Explain what your acronyms mean before you lose all your readers with your technical talk.

5. Mix it up!

Sometimes copy can feel really stale and boring but you cant quite figure out why. Its often due to the overuse of certain words in your copy so take a look over what youve written. If you see that every sentence starts with the word the then you need to make a change. This also applies to words in a paragraph if youve described something as good four times in the past three sentences its time to pick a new adjective.

6. Use Awesome Words Sparingly

Being overly descriptive with your writing is not necessarily a good thing. If you were writing a novel sure there might be room for more flowery turns of phrase. Web copy though should be more simple and direct. Dont over illustrate what youre trying to say just say it otherwise youll lose your readers.

7. Text Not

It doesnt matter how busy you are; text speak does not belong in proper copy. Take the time to write out each of the words you want to say otherwise youll turn off your readers. Because not only is text speak annoying it can also be hard to understand so resist the urge kwim? Oops!

8. Slash

Once youve finished writing your blog or article save and close the file and walk away from it. After youve taken a little bit of time 20 ndash; 30 minutes come back to it and start editing. Your fresh eyes will help you be able to see the mistakes and the unnecessary parts more easily. And remember if you think youve gotten a bit too wordy or it runs a little too long than it probably has.
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We write content for our websites or blogs because we want people to read it but appealing to readers in the information age is easier said than done. Writing should be tight direct and interesting to your readers. Following the above copywriting guidelines should get you on your way to improving your copy.

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Tips On Establishing A Relationship In Affiliate Marketing

Tips on Establishing a Relationship in Affiliate Marketing

It is generally a fact that in online marketing your investment is all that matters. Of course you have invested money and effort in establishing yourself to succeed in affiliate marketing. Because of this you are expecting to receive what is due for you.visit to http://affiliatenetworkssites.blogspot.com

Establishing a relationship

In case of dealing online have your website attractive enough for your prospects to have their eyes is stuck on it. If you are just some sort of a webmaster provide your site with catchy fonts. Make it easy to navigate so that even new web browsers can understand what you really mean.

Do not drop the whole details of the business instantly. When you will be meeting with your prospect for the first time it will be wise in your part that you initiate some talk to draw them out a little.
It is a little bit harder to sell online. The correspondence that is available between you and your prospect is through emails and occasional phone calls. Again be courteous. Make friendly responses. You can also incorporate in your responses something a little more personal. Tell him that you are enjoying the snowfall while answering his email or you just got back from a vacation.
Sometimes there are problems that arises in marketing and it is out of your control especially when it comes in Internet connectivity to fix that problem. If you have established that friendly relationship with your client he will be likely to stand by you during critical times.
Affiliate marketing is full of surprises. Follow the aforementioned starting elements and pointers and start your affiliate career by hitting a gold mine.http://affiliatenetworkssites.blogspot.com

Letting affiliate marketing move for your business

In the beginning of internet industry the world has changed into something that is unpredictable and impulsive. It made the world smaller and narrower and opens new opportunities to people especially in the field of commerce.
Affiliate marketing is now a popular method of promoting web businesses. The affiliate is being rewarded for every visitor subscriber or costumer provided through his efforts. It is a modern variation of the practice of paying findersfee for the introduction of new clients to a business.
Merchants and publishers benefit form this unique arrangement. Website owners have the opportunity to earn money through their niche audience and the merchants get a more measurable precise and targeted means of advertising their products or services.

Some advertisers join networks to jumpstart their affiliate marketing efforts while others create their own in house programs to offer publishers money making opportunities. Publishers can join the networks to have access to those merchant’s affiliate programs.
In the cost per lead CPL a visitor referred by the affiliate completes a form on the merchant’s website and in the cost per one thousand impressions CPM. Merchants pay a set rate for the display of one thousand of their banner or advertisement.

In the early days of affiliate marketing many internet users held negative opinions due to the tendency of affiliates to use spam to promote the programs in which they were enrolled. As affiliate marketing has matured many affiliate merchants have refined their terms and conditions to prohibit affiliates from spamming.http://affiliatenetworkssites.blogspot.com

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